Have you ever walked into an electrical appliance shop and looked at the price tag of a Dyson product?
We’re pretty sure the first thing that comes to your mind is: “Why are these products so expensive?”
Well, we were recently invited to the Dyson Malaysia Development Centre and now understand their justification on the cost of their products.
Dyson abuses their products.
Each batch of products will undergo rigorous testing and only if the engineers are happy with the results, will the product be shipped to stores.
We’re talking about literally beating the shit out of their products.
Drop test, lifetime usage tests, slams, you name it, they’ve done it. An engineer told us that if one of the products doesn’t meet their standards, the entire batch is scrapped.
We were also impressed that they took human error in account such as, knocking into it and tipping it over, falling from table height, and even wrongly handling a product.
Heck, they even abuse the remotes that control the devices. You can never be too sure, am I right?
They developed a new testing method for air purifiers.
Air purifiers are generally measured by their Clean Air Delivery Rate (CADR) which is broken down into three categories: Smoke, dust, and pollen.
While this test method has been widely used by companies to rate their products’ effectiveness, Dyson has found a significant flaw with this method.
It creates a clean pocket of air around the purifier, leaving the rest of the room contaminated with pollutants.
So, they came out with a new testing method called POLAR. This test will monitor the air status of the entire room rather than just focusing on the machine’s effectiveness in cleaning the room.
Thanks to the results produced from their POLAR tests, Dyson is now the most up-to-date company on ridding your living space of pollutants efficiently.
The wind projected by the blade-less fan will circulate the air around the room and back to the purifier, ensuring every inch of the room is purified. Dyson has claimed that in one circulation, the Pure Cool air purifier can clean up to 99.5% of the room.
Dyson invested £2.5 billion in research and development.
Over the last decade, Dyson has invested £2.5 billion into developing their products and expanding their research and development campus in Senai, Johor.
While you might feel that this is the reason their products are expensive, you’re highly mistaken.
This investment was mainly to accommodate a centre for their 1,200 employees, 22 laboratories, prototyping space, and areas for collaborative work.
As mentioned before, a considerable chunk of the money goes into research and development with the goal of providing customers with appliances that can last years if not an entire lifetime.
Let’s put it this way: Would you buy a product that cost a lot, but lasts forever or a cheaper product that you might have to change every year?
Love and passion for creating.
During our tour of the Dyson facility, we met with some researchers and engineers that told us about the work they do in bringing life to the products.
Each of them showed enthusiasm when it came to letting us know about the labs and equipment that they are working with. They were also quick and accommodating when asked questions about their job or a scientific jargon we didn’t understand.
The evident proof is that the people working there have been with the company for an average of 4 years and the love for their creations show.
Understanding that, it provided us with confidence on spending a little bit more for a Dyson product because we would rather get a product from a reputable company that have poured their blood, sweat, and tears into what they create.
So the next time you see a Dyson product and its price, you might get a better understand on why it’s expensive.