New York Fashion Week came and went earlier this month, and with it came some unique designs and installations from New York’s fashion scene. This year, many designers are choosing alternative ways to debut their designs to the public, with many opting for a digital experience instead of traditional runway shows.
One such designer is Leanne Marshall, who debuted her F/W 2019 collection to her 140K+ social media fans via Instagram. In lieu of a typical runway show, used Instagram’s stories feature to give viewers a look at the designer’s new collection, and it is stunning. “So much waste is generated in the fashion and garment industries and as a designer, I think about it constantly so the idea behind this collection is to take old dresses, old wedding dresses, and discontinued styles and rework them and give them a new life,” says the designer. Marshall is known for showcasing sophisticated, feminine elegance in her designs, and this latest collection is true to that. The ethereal collection features 12 one-of-a-kind, up-cycled pieces that are not only beautiful but are also sustainable. Marshall even released a behind the scenes look of her F/W collection on her stories, which shows how the up-cycled garments were dyed and styled.
In the past, Marshall has expressed her desire to develop a more intimate, personal connection with her customers, and make her collections more accessible. She is part of a trend favoured by many designers lately, who are opting for less traditional methods of debuting their collections to the public.